Online brands, real shelves down the block.

Brickline puts your products on the shelves of independent shops near your customers. People see it, pick it up, and buy it on your site. The shop gets a cut of every sale it sends.

Find me a shelf

Inside a partner boutique, with a Brickline card standing on the display case

Thread & Needle, Lower East SidePartner shop

A maker in his studio, arms crossed, among racks of his clothing

Makers

Keep it
local.

Every Brickline shelf comes with a take-home card that sends shoppers to the brand's site with a discount code.

Own a shop? Earn on every referral.

No stock to buy

How it works

From your site to a shelf nearby

Three steps, whichever side you're on. Use the switch at the top to see the other side.

The deal

Both sides come out ahead

Web-only brands get a place where people can touch the product. Shops get new, curated inventory and a share of the sales without buying stock up front.

Staff behind a café counter with a Brickline sign on the front

For shops

A cut of every sale you sendShoppers buy with your shelf's code and the commission is credited to you.
More reasons to walk inNew local and indie brands your regulars haven't seen yet.
Nothing to buy or restockBrands supply display units. Stock stays with them and ships from them.

For online brands

A storefront without a leaseShow your product in shops your customers already visit.
Sales stay on your siteShelf cards send people to your store with a code, so you keep the customer and the data.
Pay only when it worksThe shop's share comes out of sales it actually drives.

On the shelf

Real shops, real products

Brickline partners range from clothing boutiques to cafés and workshops. Each one gives a little shelf, rack or counter space to brands that sell online.

A rack of tees from a web-only print shop

A shop owner checking orders on a laptop beside a wall of sneakers — Owners track referred sales from the shop floor

A maker working on a laptop in his workshop — Makers list new pieces between batches

Shoppers browsing a bright clothing boutique — Shoppers find brands they would never have searched for

Shelf card back: Brickline red with the brickline.com lockup

Shelf cards

The card is the checkout

Each product on a Brickline shelf sits next to a stack of cards. The shopper takes one home and buys online when they're ready. The code on the card tells us which shelf made the sale.

In the shop: Pick it up. Try the product, take a card.
At home: Go to the link, enter the code. The shopper gets 10% off.
After: The brand ships it free. The shop's share is credited to the shop.

Find a shelf

Shops with room on the shelf

Search by neighborhood or by what a shop sells.

Search shops

Get listed

Best products.
Best spaces.

Tell us which side you're on and where you are. We match brands and shops by neighborhood and by what fits the shelf.