- Brand
- iOS app
- Marketing website
STACKING UP SAVINGS FROM AVAILABLE DEALS
Greenstack is a mobile iPhone app that provides a simple way to save people money, by taking advantage of membership perks, combining coupons, and providing savings in places they spend the most.
- Client
- Greenstack
- Delivered
- Brand, app, website
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One team, one package: brand, app and launch site
ProcessFull brand audit, updated brand strategy, app design around core problem: saving people money, and a marketing website to promote it.
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01
Brand identity
Logo, color and type, plus a color code for each deal type that carries through the app and site.
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02
iPhone app
UX and UI for an end-to-end product experience.
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03
Marketing website
A responsive launch site that explains stacking, shows the app and drives downloads.
Brand identity
The mark is two offset panels, one deal stacked on another, set beside a rounded wordmark in two greens.
Each deal type gets its own color, so a stack reads at a glance in the app, on the website and in ads.
StrategyGive the behavior a name. “Stacking” became the verb the brand teaches: the mark shows one deal on another, and the deal colors make a stack readable before any copy is read.
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- Sale
- Offer
- Discount
- Payment
- Loyalty
- Online
Together they form the stack meter, the bar that shows what each deal adds to a saving.
The app
Built around the stack meter. Stacking is combining multiple deals and offers to get the most savings.
StrategyMake the saving the hero. Every screen answers one question, “how much am I saving here?”, so the stack meter repeats across the app.
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The marketing website
The launch site opens on a stack of deal cards that fans out as you scroll, then walks through what stacking is, the app, and where it works.
Keep scrolling to move through the live site, from desktop down to phone.
StrategyTeach before selling. Stacking is an unfamiliar idea, so the site shows a stack forming before it asks for a download.
Open the site ↗Outcome
One system instead of three separate projects: a brand, an app and a launch site built on the same idea, colors and language.
- Brand
- Ready for the App Store, ads, pitch decks and co-marketing with partner programs.
- App
- Core screens designed as one system, ready for engineering and for investor and partner demos.
- Website
- Explains stacking and drives downloads, with sections that can be reused for merchant sign-up.
- Measure
- Downloads from the site, memberships added in the first session, and repeat visits.
Launching a product?
I can take a product from name and logo to app screens and a launch site, with one consistent system across all of it.
Services on this project
- Brand & identity
- App design
- Website design
- UX strategy